Amy said she trusted me, that I would know the right thing to say on her behalf…
Humans Already Use Way, Way More Than 10 Percent of Their Brains
It’s a complex, constantly multi-tasking network of tissue—but the myth persists.
By now, perhaps you’ve seen the trailer for the new sci-fi thriller Lucy. It starts with a flurry of stylized special effects and Scarlett Johansson serving up a barrage of bad-guy beatings. Then comes Morgan Freeman, playing a professorial neuroscientist with the obligatory brown blazer, to deliver the film’s familiar premise to a full lecture hall: “It is estimated most human beings only use 10 percent of the brain’s capacity. Imagine if we could access 100 percent. Interesting things begin to happen.” Johansson as Lucy, who has been kidnapped and implanted with mysterious drugs, becomes a test case for those interesting things, which seem to include even more impressive beatings and apparently some kind of Matrix-esque time-warping skills. Of course, the idea that “you only use 10 percent of your brain” is, indeed, 100 hundred percent bogus. Why has this myth persisted for so long, and when is it finally going to die? (via Humans Already Use Way, Way More Than 10 Percent of Their Brains - Sam McDougle - The Atlantic)
"Why Don’t the Unemployed Get Off Their Couches?" and Eight Other Critical Questions for Americans (via seriouslyamerica)
Baby arctic fox calling.
IT IS SO LITTLE IT ONLY HAS THE TWO TEETH
Couture Spring 2009 - Jean Paul Gaultier
Haute Couture blog :)
Here’s one of the more interesting quasi-unconsumption branding tactics I’ve encountered: Levi’s CEO Chip Bergh has been talking up the benefits of not washing your jeans:
In a post on LinkedIn called “The Dirty Jeans Manifesto,” Bergh explains both the environmental and durability benefits of never washing your jeans.
"We learned that an average pair of jeans consumes roughly 3,500 liters of water – and that is after only two years of use, washing the jeans once a week," Bergh writes. "Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!"
He adds that not washing them also helps them to last longer.
More here (including what to do about stains, and the benefits of freezing jeans as a cleaning alternative): Levi’s CEO Explains Why Not To Wash Your Jeans | HUH.